Caruso Bruno

One of my key projects involved spearheading the UX/UI design for the custom lobby across various Betsson products. This challenging yet exciting endeavor aimed to create a consistent and flexible design that could seamlessly integrate across the diverse range of products within the BetssonGroup. My role encompassed the comprehensive development of the user journey, ensuring a smooth and engaging experience for players. Collaborating closely with stakeholders from the commercial area, product managers, other product design departments, branding and marketing teams, and UX researchers, I navigated through the intricacies of aligning diverse interests to create a unified design vision. The custom lobby boasted a multitude of features, each meticulously crafted to enhance user engagement. From intuitive navigation and visually appealing UI assets to robust alignment with the overarching design system, I contributed to building a cohesive and adaptable framework. The exceptional communication with various stakeholders facilitated a seamless handoff to developers, ensuring the translation of design concepts into functional, user-centric interfaces. My involvement extended beyond design aesthetics to include thorough research and analysis, driving informed decision-making throughout the project lifecycle. From the conceptualization phase to deployment, I played a vital role in creating a lobby that not only met but exceeded the expectations of both stakeholders and end-users.